You might like to imagine Jason McCann eating his dinner at a Georgian mahogany table, buttocks perched atop a rosewood carver chair. You may see - in your mind's eye - Jason McCann's elegant hand reaching for a mother-of-pearl spoon, all the better to scoop Caspian caviar from a Fabergé bowl and into his soft receiving mouth.
Par contre, you may feel more relaxed with the vision of Jason McCann, loose-limbed and confident, head thrown back with carefree laughter, dining with his fashionable companions in the kind of restaurants that poor people (or people who like their steaks well done) do not even know exist. Or is the Jason of your imagination at home, channeling Brillat-Savarin one day, and Heston Blumenthal the next?
The truth is that Jason McCann is all of these things. But Jason McCann is also like us. He loves the taste of the first snowflakes on his tongue, a glass of medium-dry sherry (with salt-based snacks) on a warm Spring morning and most kinds of cake*. And Jason McCann - when his heart is weary, or he's just a bit hungry and/or having breakfast - often very much enjoys a simple piece of toast and jam.
But this is where it becomes difficult. Because although Jason McCann enjoys eating toast and jam in pubs as much as the rest of us, Jason is picky about his jam. Homemade? Sure! Shop-bought? Why not! Acquired in a 5 litre can from a German with a funny-looking truck, just outside Quebec City? Yes, sirree. All that Jason McCann requires is that his jams are served in individually sterilised plastic pod servings.
* Jason McCann does not like coconut cake, and can do without Battenberg unless there really isn't anything else

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